#CitizenFriday is an anti-Black Friday campaign that began in October 2023. Companies use sales events like Black Friday to manipulate people into buying things they don’t need (or even want). This annual overconsumption frenzy has a high toll on our mental health and the health of our planet too.
Nature
In the fabric of my youth, one resounding question echoed: “Can I play outside?” Those were joyful days of boundless exploration, where even the most inconspicuous treasures—a backyard stick or drifting leaves—beckoned with the promise of adventure. Nestled within a rural community, I was blessed by the nurturing
Nature
I’ve been told more than once that it’s hard to get young people interested in nature or climate change. That they’re always on their phones - disconnected, disinterested. But honestly? I think we’re asking the wrong questions - and placing the blame in the wrong place.
Repair
This is a story from the heart of the Alps – a place where ski lifts reach the highest peaks, and shopping and DJs have replaced nature. Here, real estate has become the capital, displacing the original communities. You don’t need to look hard to witness how the glitz and
Nature
I’ve spent the last 20 years of my career designing functional clothing – mostly for the outdoor industry. More recently I’ve also been working in education; helping upcoming generations of designers get to grips with designing for function and purpose. I’ve learned a lot and seen many changes
Nature
Founded by outdoor enthusiasts to meet a need, many outdoor businesses came from humble beginnings. Yvon Chouinard founded Patagonia after teaching himself blacksmithing to make climbing pitons for himself and his friends that would leave no trace on the rocks he climbed. Doug Tompkins, founder of The North Face was
Nature
THE BACKGROUND TO THE #CITIZENFRIDAY CAMPAIGN Re-Action’s anti Black Friday #CitizenFriday campaign would never have come to life if the founders of Re-Action, Gavin and Heather, hadn’t read Jon Alexander’s book Citizens: Why the key to fixing everything is all of us. Jon’s theory is that
WHY I QUIT MY JOB TO SAVE THE WORLD BY SIMON DONOVAN They say "worse things happen at sea," but watching Seaspiracy on Netflix in the spring of 2021 made me realise just how dire the state of the fishing industry really was. Fishing clearly had critical sustainability
Nature
Growing up, my nickname was ‘20 Questions’ because I was always curious, always asking “why?” I felt a deep sensitivity to the systems and ‘norms’ around me. There was a quiet, persistent unease, a sense that something wasn’t quite right. I didn’t realise that what I was experiencing
Reflections
PLUG-AND-PLAY AESTHETICS AND THE LONELINESS EPIDEMIC Hey guys look at this photo of me and tell me what I could change to improve my face? What surgery would make me look prettier? I’m not fishing for compliments, I really want people on the internet to tell me how to
Reflections
ACTionism - The Story ACTionism, the film, follows Ellie Meredith’s journey. A journey of discovery, told through the Re-Action Collective. The collective is a group of organisations and Citizens that are re-imaging our relationship with clothing, equipment and the outdoors. Together they’re co-creating, sharing, building and demonstrating a
Guides
(FROM RE-ACTION’S ØUTDOORS 2.0 PROJECT) Pol.is is a great tool for understanding how large groups feel about a topic. It is also great at finding consensus on what should be done in response to a problem. Set-up Topic * Give it a catchy subject (we used ‘re-imagining....) Description