Keep Outdoor Gear Alive: Support the Re-Action Collective's £20,000 Crowdfunder
The outdoors was never meant to be exclusive. A mended jacket, a borrowed tent, a resoled pair of running shoes - these things matter, and the people doing this work matter too. Re-Action has launched a £20,000 crowdfunder to back them. Please donate what you can and share the campaign
The story we've been sold about the outdoors is a strange one. That you need the right gear, the right budget, the right everything just to step outside. That when something breaks, you replace it. It's a story that feeds throwaway culture, knocks confidence, and quietly locks people out of nature.
But there's a different story being written - and it started with a single repair day outside a ski shop in the French Alps.
In 2019, Gavin Fernie-Jones set up a couple of tables with sewing machines outside his ski shops in Courchevel and Meribel, invited friends who could sew to offer free repairs, and put together a secondhand clothing rail to raise money to plant trees.
What he discovered was simple but powerful: people cared about their impact, they wanted to get involved, and they had a lot of good kit going to waste. That single Fix It day was the seed from which Re-Action Collective grew.
Today, Re-Action is a collective of repairers, resellers, gear-sharers, rental businesses, and community crews across the world, all working to keep outdoor kit in use for longer - keeping thousands of items out of landfill, sharing skills many of us have forgotten, and making the outdoors more accessible to everyone.
Re-Action sits at the heart of what ACTionism stands for — the belief that the outdoors was never meant to be exclusive, and that small, skilled, everyday acts can shift the stories we live by. A mended jacket, a borrowed tent, a resoled pair of running shoes. These things matter.
Their aim is to democratise access to the outdoors - it shouldn't just be for those who can afford fancy kit. A mended jacket, a borrowed tent, a resoled pair of running shoes - small, skilled, everyday acts really can shift the stories we live by.
Re-Action has now launched a £20,000 crowdfunder to support the people already doing this work and to help grow a movement that's very much alive.
They're already halfway there, and every contribution, even the cost of a cup of coffee, helps them go further.
Please consider donating, sharing the campaign, and bringing this story to your community.
