I’m Heather, I try to spend as much time as possible in the outdoors. I co-founded Re-Action with Gav because I believe that we can help amazing organisations make a difference in the outdoor space.
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THE BACKGROUND TO THE #CITIZENFRIDAY CAMPAIGN Re-Action’s anti Black Friday #CitizenFriday campaign would never have come to life if the founders of Re-Action, Gavin and Heather, hadn’t read Jon Alexander’s book Citizens: Why the key to fixing everything is all of us. Jon’s theory is that
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(FROM RE-ACTION’S ØUTDOORS 2.0 PROJECT) Pol.is is a great tool for understanding how large groups feel about a topic. It is also great at finding consensus on what should be done in response to a problem. Set-up Topic * Give it a catchy subject (we used ‘re-imagining....) Description